Disclaimer: We did not come up with this meme. We just like it and want to help propagate it. Here are some guidelines from 4Chan:

NOTHING changes with the message. A single plain white piece of paper, a clearly readable non-stylized font. "It's Okay To Be White". No logos. No websites. No graphics of any kind. The paper. The Words.

Why are they so strict about how the meme is used? One commenter answers:

Because this poster is designed to make the left call it racist - demonstrating to the normies how insane the left is.

Some Design Examples for Different Formats

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